Inside a five-year-old startup’s rapid AI makeover
Craft Docs resisted AI hype as a nimble, well-run startup – but has just made a sharp pivot to AI, building a universal agentic tool everyone there now uses. The results are phenomenal. Exclusive.
TL;DR
- Craft has adopted "Craft Agents," an AI tool built on Claude Code, to enhance productivity and workflows.
- The tool has been particularly impactful for non-engineering teams, enabling automation in customer support, marketing, and HR.
- Craft Agents offers a user-friendly interface, contrasting with previous terminal-based AI experiences.
- The company emphasizes an "AI-first" approach, viewing AI tools as critical for staying competitive.
- Craft Agents is open-source, encouraging community contributions and modifications, leading to "remixing."
- The AI tool has drastically reduced the time needed for tasks like bug processing and customer support ticket handling.
- Craft's engineering team has also adopted AI tools, though non-engineers have become the heaviest users of Craft Agents.
- The development process at Craft is evolving, with AI enabling faster iteration and potentially changing traditional software development practices like code reviews.